Building a Strong Employer Brand for Temporary Workers

Employer branding

In today’s competitive job market, building a strong employer brand isn’t just about attracting permanent employees. Temporary workers whether in logistics, driving, warehousing, industrial roles, or office settings play a vital role in keeping businesses running smoothly. Yet, attracting top temporary talent requires businesses to demonstrate that they value all members of their workforce equally. A positive employer brand for temporary workers not only attracts the best talent but also ensures they feel engaged, motivated, and valued during their time with your organisation.

Here are some strategies to build a strong employer brand that resonates with both temporary and permanent workers.

1. Create a Positive Work Environment
Temporary workers thrive in environments where they feel respected and supported. A positive work environment goes beyond just offering a safe and clean workspace; it’s about fostering an atmosphere where everyone feels part of the team

  • Foster Inclusivity: Include temporary workers in team meetings, social events, and communication channels to make them feel valued and involved.
  • Provide Proper Onboarding: A clear, structured onboarding process ensures temporary workers understand their roles and responsibilities from day one, helping them feel confident and prepared.
  • Recognise Their Contributions: Simple gestures like thanking temporary workers for their efforts or highlighting their achievements in team meetings can go a long way in building morale.

2. Offer Development Opportunities
Temporary workers often seek roles that not only provide income but also contribute to their personal and professional growth. Offering development opportunities can make your organisation stand out.

  • Skill Development: Provide on-the-job training, such as forklift certifications for warehouse workers or upskilling programmes for office roles.
  • Career Pathways: Highlight potential routes for temporary workers to transition into permanent roles or gain valuable experience for future career growth.
  • Mentorship: Pair temporary workers with experienced employees to help them navigate their roles and build confidence.

3. Maintain Transparent Communication
Transparent communication is essential for building trust and ensuring temporary workers feel informed and valued.

  • Clear Expectations: Provide detailed job descriptions and explain any key performance indicators upfront.
  • Regular Check-Ins: Schedule brief one-on-one meetings to address any concerns and provide feedback. This demonstrates that you’re invested in their success.
  • Honest Timelines: Be upfront about the duration of assignments and any potential for extensions or transitions to permanent roles.

4. Showcase Your Commitment to Well-being
Temporary workers want to know their employers care about their physical and mental well-being. Demonstrating this commitment strengthens your brand.
• Health and Safety: Ensure all roles, particularly in industrial and warehouse settings, prioritise safety and meet compliance standards.
• Break Facilities: Provide comfortable spaces for workers to rest during breaks, showing that you value their comfort.57. Build

5. Reputation for Reliability
A strong employer brand is built on trust. Temporary workers value employers who are consistent, dependable, and transparent.

  • Consistent Work Opportunities: Maintain a reliable pipeline of assignments for workers who want ongoing opportunities.
  • Open Feedback Channels: Encourage workers to share their experiences and act on their feedback to improve the workplace.
  • Fair Treatment: Treat temporary workers with the same respect and professionalism as permanent employees.

6. Highlight Success Stories
Sharing success stories of temporary workers who’ve thrived within your organisation is a powerful way to attract top talent.

  • Spotlight Progression: Share examples of temporary workers who transitioned into permanent roles or gained valuable skills during their assignments.
  • Testimonials: Include quotes or interviews from past and current temporary workers about their positive experiences.
  • Celebrate Milestones: Recognise long-serving temporary workers for their loyalty and contributions.

Building a strong employer brand for temporary workers is about more than just filling roles; it’s about creating an environment where all workers temporary and permanent feel valued, supported, and empowered to succeed. By fostering a positive workplace culture, offering development opportunities, and maintaining open communication, businesses can attract and retain top temporary talent across sectors like logistics, driving, warehousing, and office work.

A strong employer brand doesn’t just benefit the workers it drives business success, too. When your workforce feels appreciated and engaged, productivity and morale naturally follow suit.

ACAS Guide to Improving Workplace Culture
This guide offers valuable insights into fostering inclusivity, communication, and well-being in the workplace, which aligns well with building a strong employer brand for temporary workers.

Learn more about us here.

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Chloe Jackson, Recruitment Consultant

Chloe joined Premier Placement in 2022, following a previous role as a customer facing advisor. During her initial probationary period, her willingness to learn and absorb all things recruitment was very impressive, along with her ‘can do’ attitude. Chloe now works alongside experienced consultants within our industrial division and is developing into a team asset.

Chosen Value: Integrity
I would choose ‘integrity’ as it is important to show we can build trust with our clients and employees, creating lifelong relationships. It shows we possess attributes such as accountability, honesty, respect, and loyalty.

 

Daniel Ledwards, Recruitment Consultant

Daniel joined Premier Placement Services in October 2018 as a Trainee Consultant.  After an initial 3-month probation, he impressed everyone with his enthusiasm, attention to detail and professionalism. This led him to be fast tracked into a career within the recruitment industry which he has excelled at ever since.

Chosen Value: Consistency
I like to think I’m consistently honest with both our temps and clients, consistently aiming to place the best quality temps within roles that match their skills and capabilities. I believe in our company mantra “You’re only as good as your last temp!”

#thefuture

John Simpson, Compliance Manager

John joined the Drivers and Logistics Division with a wealth of experience  spanning over 30 years within the transport and logistics sector. Holding a National CPC in Road Transport Management, IOSH and Nebosh health and safety qualifications, his range of skills was a perfect match for Premier Placement Services.

John has an excellent rapport with our drivers. John’s skills, experience and knowledge enables him to put forward the best candidate for the role, and has excellent knowledge of driver compliance training, audits, and the investigation of incidents and infringements.

Working within the fast-paced Drivers and Logistics Division, he is a very hands-on transport professional.  Ensuring compliance and best practice is always adhered to, has propelled Premier Placement’s Drivers and Logistics Division, into a leading supplier of quality drivers resulting in an excellent reputation with our ever-growing number of clients.

Chosen Value: Professionalism
I pride myself on the requirements and responsibilities that my role in recruitment asks of me. Professionalism is at the heart of what I do, from understanding the roles to be filled, to the necessary skills of the right driver, as well as an appreciation of the client’s ethos. Professionalism means to me ensuring the drivers we provide consistently deliver to our high standards of expectation, shift after shift.

Liz Harper, Accounts Administrator

Liz has been the face of Premier Placement Services since 2006 – providing front of house support for the team and visitors to the office. Liz works in a fast-paced environment fielding calls, meeting and greeting, preparing candidates for interviews and keeping client records updated.

Chosen Value: Consistency
“Working within the payroll department I ensure all workers’ details are correctly inputted into government and internal payroll systems.  Eye to detail and a zero tolerance on mistakes ensures people get paid correctly and on time.  I believe I consistently produce these results.”

Anna Hammersley, Accounts Payroll Clerk

Anna joined Premier Placement Services as a Payroll Clerk.  She is responsible for the payroll processing system, issuing pay and pay-related information to workers, collecting weekly timekeeping data, ensuring all weekly paid staff receive accurate and timely payments.

Anna has an excellent ‘can do’ attitude, an eye for detail and a bubbly personality to match making her the perfect Premier Placement fit.

Chosen Value: Integrity
I believe that being honest and having strong moral principles promotes open and honest relationships in business and life building foundations of trust.

Steven Bowler, Recruitment Consultant

Steven joined Premier Placement from after 24 years within mobile phone retail. The experience of having recruited staff throughout his career and looking after high-volume accounts for national companies, made his transferrable skills into the recruitment industry a total asset. Steven has a passion for customer excellence to succeed in a fast- paced industrial operation so he exceeds expectation.

Chosen Value: Consistency
‘Having run my own business for over 20 years, I would like to think I have carried forward the high standards that clients and candidates need from a company. I treat the business as if it was my own and always want what’s best for the business and like to think I represent the company in an approachable and professional manner.”

Simon Arnold, Operations Manager

Simon has been with Premier Placement Services since 2016. After successfully managing our Industrial and Driving divisions, he has naturally progressed to the role of Operations Manager.Simon continuously develops our services for our established client base, ensuring the smooth running of the business. He engages, coaches, and supports a team of highly trained consultants, delivering consistent recruitment excellence.Chosen Value: Integrity Integrity is my pick as I think it is one of my greatest assets and it never fails. It is the most important ingredient for client relationships which I am passionate about and all my clients know what they get with me.

Craig Hammersley, Industrial Regional Manager

Craig is a very experienced recruitment professional having worked in the recruitment industry with Premier Placement Services for more than 20 years. Matching the right candidate to the right job is his everyday obsession, something very few recruiters get consistently right.  Craig stated the importance of detailed interviewing, character assessment, skills testing and candidate referencing which makes clients and candidates choose Premier Placement Services over other agencies, time after time.

Chosen Value: Integrity
We pride ourselves on being honest and honourable, with everyone we do business with, leading to lasting relationships and unfaltering results. Building trust is a key component to lasting business relationships and is a major factor of continuing dialogue with clients who give us repeat business based on the integrity of who they are dealing with.

Tim Evans, Industrial Regional Manager

Tim joined Premier Placement in 2003, having previously worked in a heavily regulated customer services managerial role, thus proving an instant hit with both clients and candidates alike.

Trained to the highest standards within recruitment practise, Tim is a valuable asset to the success of Premier Placement Services. Now managing our industrial division, he mentors new recruits, and his clients welcome his advice along with his intuitive recruitment solutions.

Chosen Value: Professionalism.
I have been here 2 decades and always work to get the best fit for both client, temp and Premier Placement Services.

Jo Jeneson, Accounts Manager

Jo joined Premier Placement Services in 2008, initially as a Commercial Consultant. She’s now moved behind the scenes into her current role where she is responsible for both the payroll and accounting functions of the business. By gaining a full understanding of all aspects of the business she is perfectly placed to ensure the clients’ accounting process runs as smoothly as their recruitment programme.

Chosen value: Integrity.
I pride myself on my honesty and truthfulness in my work process.  Working within our Accounts Department, it is imperative to be honest and transparent, whilst maintaining high standards and results. I feel honesty is crucial in both our business and personal life.

Ria Harper, Finance Manager

Ria is responsible for the day-to-day accounting functions whilst maintaining a healthy back office function. Applying her enthusiasm for efficiency and accuracy ensures the clients accounting process runs seamlessly.

Chosen value: Consistency
Being consistent in your work can help you build a reputation as a reliable and trustworthy professional. You can do this by consistently delivering high-quality work and meeting deadlines.

Jonathon Harper

Just short of 30 years’ experience in the recruitment industry, Managing Director Jonathan puts customer service excellence at the heart of everything that Premier Placement Services does. Since founding the business in 1996, his ethos has always been to ‘place the right person for the job’ rather than just placing ‘anyone that happens to be available’. He firmly believes that this is the key to the success of the business. ‘We are only as good as our last placement’ are the words that Jonathan believes sets the company apart from others. His approach to providing unrivalled customer service, support, supplying the most talented candidates for each position and developing on-going relationships with both candidates and clients remain the core values to the business.

 

Chosen Value: Integrity
Integrity involves being honest and honourable, as well as treating people with respect. I believe if you naturally do this then it builds mutual trust and genuine, lasting relationships. This has been my experience with my team, two employees have been with me for 20 years, when other agencies have staff retention issues. Similarly, some of our clients have been with Premier Placement since our beginning, I think this demonstrates why integrity has been fundamental to our success.